Skip to main content

Bike Registration

Location of serial number, under the bottom bracket

Register Your New Bike

Registration is a quick and easy way to protect your new-bike investment. It provides a record of your serial number in case your bike is ever lost or stolen, and will help us get in touch with you with important product information.

You can find the bike serial number on the underside of the bicycle frame, near the bottom bracket. Look for a sticker containing a barcode. This sticker will also contain a string of letters and numbers. This full string of characters is the bike serial number.

Register Your Bike Before It Gets Stolen

Take photos of your bike and the serial number. You can register your bike with your local police department like New York City, if available. Otherwise, you can register your bike with a free national online database such as 529 Garage or Bike Index.


Pivot Cycles

Santa Cruz Bicycles

Seven Cycles


Surly Bikes

Tuesday Cycles